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ATLANTA -- Turner Entertainment Networks president Steve Koonin is joining the Atlanta Hawks ownership group, which hopes he can raise the profile of an NBA team that has struggled to draw fans or lure big-name free agents. Franco Harris Jersey . The Hawks announced late Sunday that Koonin would take an ownership stake, serve as chief executive officer, oversee all business operations and represent the ownership at league functions. Koonin comes to the Hawks after 14 years with Turner Entertainment Networks, where in his most recent role he led the division that included TNT, TBS, TruTV and Turner Classic Movies. He previously spent more than a decade as a marketing executive at Coca-Cola. "Steve Koonins reputation as a game changer in both marketing and media makes him the ideal leader to usher the Atlanta Hawks into a new era," said Bruce Levenson, the teams majority owner. "He has created a legacy as an expert in sports marketing, television, branding and digital media." The Hawks clinched their seventh straight playoff appearance this past weekend but perennially rank among the worst teams in attendance. The team is hoping Koonin can change that after his stint at Turner, where he was involved in programming and media rights acquisition with both the NBA and the NCAA. At Coca-Cola, he served as vice-president of sports and entertainment marketing. Koonin is a lifelong resident of Atlanta, headquarters of Turner and Coca-Cola. "My family has been a part of this city for nearly a century," Koonin said in a statement. "We have a lot of work to do, but I believe my professional experience, my passion for this team and the NBA, as well as the Hawks great existing executive talent ... make this organizations future very bright." Under general manager Danny Ferry and first-year coach Mike Budenholzer, the Hawks are in the midst of a major rebuilding effort. Only two players, centre Al Horford and point guard Jeff Teague, have been with the team longer than two years -- and Horford missed most of this season with an injury. Koonins focus will be off the court. Heading into its final home game Monday night, the Hawks were averaging crowds of 14,400 a game -- 28th out of 30 NBA teams. The actual turnouts are generally much lower, with thousands of empty seats a trademark of games at Philips Arena, where capacity was actually reduced by curtaining a section of seats at the top of the upper deck. Over the past decade, the team has never ranked higher than 18th in attendance and is largely overlooked in a market that also has the NFL, Major League Baseball and a passion for college football. "I have known Steve for more than two decades and based both on firsthand experience and his stellar record of accomplishments," NBA Commissioner Adam Silver said. "He is one of the very best executives and creative minds in the entertainment industry." Mel Blount Steelers Jersey . -- Three close looks at the bucket, three misses. Joe Greene Jersey . The bleu-blanc-noir opened the scoring in the first minute when midfielder Hernan Bernardello played a through ball to Sanna Nyassi. The Gambian midfielder fired a one-time, right-footed shot from inside the left side of the box that beat keeper John Kempin to his left.SARASOTA, Fla. -- Baltimore Orioles third baseman Manny Machado will start the season on the 15-day disabled, manager Buck Showalter announced on Sunday. Machado, who had left knee surgery Oct. 14, had visited his Los Angeles-based surgeon Dr. Neal ElAttrache on Thursday and was given the go-ahead to resume all activities. However, Showalter doesnt want to rush the 21-year-old All-Star, who injured his knee at Tampa Bay on Sept. 23. "The thought of him starting the season on the active list is not realistic," Showalter said. Machado was not available to discuss his injury on Sunday. On Saturday, Machado said that he didnt want to put a timetable on his return. "He knows the level he has to perform at to be in the big leagues. We want to get it right the first time," Showalter saaid. Cam Thomas Steelers Jersey. Machado will stay in Florida for extended spring training games, and then possibly play in some rehab games in Frederick, Bowie and Norfolk. After Machados surgery, a 4 to 6 month recovery was forecast. Showalter said that he expected Machado to play again next month. "This isnt a failure by any stretch. I think youre still going to get him sometime in April," Showalter said. The Orioles will have to decide on a third baseman in Machados absence -- and perhaps a second baseman if Ryan Flaherty is moved to third. Showalter, who made his decision early Sunday afternoon, told Machado during the fifth inning of Sundays game. He said Machado accepted the decision, but is eager to play. "He likes our guys, but hes tired of watching," Showalter said. wholesale nfl jerseys wholesale jerseys ' ' '